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Maximuscle becomes England Touch Official Sports Nutrition Partner

England Touch has today announced that Maximuscle has agreed to become the Association’s new Official Sports Nutrition Partner.

The news comes ahead of England sending its biggest ever team to the 2019 Touch World Cup, with 160 players and over 50 coaches and support staff heading to Malaysia at the end of April.

But this new partnership extends beyond the national teams, and every Touch player in the country will be able to benefit. Each club affiliated to England Touch is being automatically entered into the Maximuscle ‘Maxiteams’ programme, with year-round discounts of up to 33 percent on Maximuscle products and other exclusive benefits.

England Touch Chief Operating Officer Gregg Cropper says that he is delighted that Maximuscle has agreed to this new partnership.

“Maximuscle is a high-profile brand that is synonymous with top-class sport, and it is fantastic that they have seen the benefits of partnering with England Touch to help grow our sport,” he said. “It is precisely the kind of partnership that we are looking for – a close association with a national company, benefits for all our members, and support to help us achieve our ambitions as a national governing body.”

Maximuscle Sales Director Dan Wood says that this partnership fitted with Maximuscle’s underlying principles of supporting athletes at all levels.

“At Maximuscle we’re committed to helping athletes of all ages and abilities achieving their potential, and working with England Touch is a natural fit for us,” he/she commented. “Touch is growing quickly, and this partnership is designed to support everyone in the sport, whether they are representing England or are just starting out. We’re looking forward to working with England Touch to help them reach their goals.”

Maximuscle supports teams and athletes across a range of sports, with their ambassadors including rugby union stars Maro Itoje, George North and Anthony Watson.

All clubs will soon receive their Maxiteams login details to share with their members and players, and for more details about the Maxi Nutrition range head to

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